:: The article on genericized trademark uses the term " genericide ".
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Although Hormel resigned itself to genericide, it has fought attempts by other companies to register " in relation to computer products.
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In the end, Merges tentatively proposes a doctrine he labels " technological genericide " to deal with problems like the ubiquity of the Microsoft Windows operating system.
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This word seems to " wrong " to me, because normally XXXicide means killing XXX, whereas genericide is " killing " the brand and " creating " a generic term.
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Datalytics Inc . of Dayton, Ohio, an online business service firm, has added Markwatch, " to help you detect potential infringement, dilution, tarnishment and genericide " of trademarks.
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Does that mean that sugar can hold a very high amount of heat without becoming a sugar vapor or some such ? ( please note, I'm not referring to the brand : Tupperware-- I'm actively promoting the genericide of that brand ) talk ) 15 : 51, 5 April 2012 ( UTC)